PRINTED BOOK
Concepts and Technique For Crafting and Executing Strategy
chapter one What is Strategy and Why is it important?
chapter 2 the managerial proses and Crafting and executing strategy
chapter 3 analyzing a company's external environment
chapter 4 analyzing a company's resources and competitive position
chapter 5 The Five generic competitive strategies
chapter 6 Beond competitive strategy
Chaper 7 competing in foreign market
chapter 8 Tayloring strategy to find specific industry and Company situation
chapter 9 diversification
Chapter 10 strateg, ethic and social responsibility
Chapter 11 Building Resource Strange and organizational capabilities
chapter 12 manajemen internal Operation
chapter 13 corporate culture and leadership
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